Blippar Brings Augmented Reality to Rich Media Banners

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Introducing the world’s first augmented reality digital ad unit - augmented reality digital placement (ARDP). The new technology enables rich media units to leverage a user’s smartphone or desktop camera to bring brand experiences to life in AR without the need for a separate app or a special device. Launched from any rich media inventory on camera-equipped mobile and desktop devices, augmented reality experiences are activated when the viewer clicks or taps on a call-to-action digital banner.

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